Updated site built to expand reach and audience

The challenge

Kickr Design is a product development company for entrepreneurs and enterprise companies. They had historically relied on inbound through paid search and social, but were ready to start outbound activities with BDRs. Before they could begin, they wanted to give their website a refresh. They also knew there was a need to better segment their markets.

The solution

We partnered with Kickr to modernize their website and launch a marketing foundation built for growth.

We redesigned the site to clearly showcase Kickr’s full breadth of services, elevate their project portfolio into compelling case studies, and introduce audience-specific pathways with clear calls-to-action. New conversion flows and smart forms allowed Kickr to segment visitors by persona, aligning inbound interest with outbound follow-up.

Beyond the website, we extended into ongoing marketing services developing messaging, content, and campaign strategies designed to support both inbound and outbound efforts. The result was not just a new site, but a scalable go-to-market engine ready to fuel BDR outreach, paid campaigns, and long-term brand growth.