Turning data expertise into brand clarity and industry leadership

The challenge

NIC MAP provides senior housing data and analytics to a multitude of industries. They have credibility and expertise in their industry, but their outdated website and fragmented messaging didn’t reflect that. Their major differentiators weren’t clearly communicated, and their brand lacked a strong, cohesive identity to set them apart from competitors.

They had joined together with another brand in the industry but never took the time to set the foundation of their new, cohesive brand. This industry was evolving quickly and NIC MAP needed an updated brand, a user-friendly website, and a compelling message that showcased their expertise while driving conversions and organic leads.

The solution

We started with the foundation – a comprehensive brand strategy. Collaborating with their leadership team, we developed a refined name and tagline that better reflect who they are today. Customer research provided valuable insights from existing clients, shaping a messaging framework that speaks directly to their audience. With this foundation in place, we crafted a new visual identity, including a modern logo and a SaaS-inspired look and feel.

Next, we designed and developed a website that brings the new brand to life. The site highlights NIC MAP’s products and solutions while clearly communicating their value to each industry and audience they serve. With a focus on user experience, clear calls to action, and strong onsite SEO, the new website positions NIC MAP as an industry leader while making it easy for users to find the solutions they need.