ViewFi was preparing to launch the first-of-its-kind healthcare application in market, but they had no branding or positioning assets that would communicate their uniqueness. They needed their value proposition and use cases from doctors and patients to be easily found and understood by their highly targeted audience.
A new website would be the core sales tool to establish credibility and value while displaying how the application works.
The new branding and website for ViewFi balance professionalism with vibrant and modern technology. It speaks to their audience of doctors and healthcare professionals while showing credibility for ease of sales and end-user adoption.
Following a yin and yang symbolism, the branding represents doctors and patients coming together with technology as the focal piece needed to make this happen. The colors bring together energy, confidence, and stability. While showing value, it’s a brand that helps ViewFi stand apart as the first of its kind.