Visual Identity
Branding that demands attention
Your brand’s visual identity should do the talking. Make sure it says the right things.
There’s a lot of noise out there. Can your brand cut through it?
Fighting for attention in an ever-flooding information environment is a challenge all businesses face. Are you sending the right signal when you do? Your visual identity is your first chance to make the right impression. Yet too many B2B companies find themselves blending into the background.
“Brands with a strong visual identity are 3x more likely to be considered by potential customers.”
Bain & Company
Why Us
Why Syrup?
There are 100s of companies that can design your brand, so why us?
We focus on your business
- We align your brand strategy to your specific business goals and target market.
We build brands to create advantages
- We create memorable, authentic brand identities that clearly differentiate you in crowded markets.
Our process has marketing in mind
- From comprehensive brand kits to clear guidelines, your brand will be ready for immediate use, protecting your investment long-term.
We design brands for long-term scalability
- We intentionally craft visual identities with your future growth in mind ensuring your brand remains flexible, relevant, and impactful as your business grows.
The Problem
Does this sound familiar?
Difficulty Communicating Your Value:
You know exactly why your business is special, but sending that message visually feels impossible.
Visuals Are Outdated or Generic:
Your visual identity no longer reflects the innovative, professional image you’ve worked hard to build but looks generic or like others in your industry.
Visuals Are Inconsistent:
Your brand looks and feels different across platforms, diluting your message and confusing potential customers.
Your Team Isn’t Proud Or Connected:
Is your brand a source of internal pride for your team? Is it an asset in attracting talent?
These branding issues aren’t just inconveniences; they directly impact your credibility, confuse potential customers, and cost you business opportunities.
Our Process
The outcomes are unique, the process is the same:
Brand discovery & strategy
Before we design, we listen. We dig deep to understand your company and create a visual identity that truly represents you.
Logo & brand mark design
We craft logos that are memorable, meaningful, and built to stand the test of time.
Comprehensive visual system
A logo alone won’t cut it. We design a complete visual system, ensuring consistency across every touchpoint.
Brand guidelines
We package it all up in a clear, easy-to-use brand guide, helping your team maintain consistency across all platforms.
151 brands and counting.
151 brands and counting.
151 brands and counting.
151 brands and counting.
151 brands and counting.
151 brands and counting.
151 brands and counting.
151 brands and counting.
Brand
Your Brand is more than a logo and colors
It’s the face of your company, the first impression you make, and the foundation of how your audience perceives you. When done right, it creates recognition, builds trust, and reinforces your value proposition at every touchpoint.
And now, in an era where AI-generated noise drowns out nearly every message, bold, human-led branding cuts through the clutter and commands attention. Read more in our white paper “Stand Out or Go Away”.
Real brands, real results
“1st: High Quality Work. 2nd: Excellent Process. 3rd: Staff is friendly and fun.”
“Syrup provided exactly what we needed and more…”
“I’m a raving fan, yep, I said it.”
“An exceptional design partner, Syrup took the time to understand the company and goals.”
“They listened to us in order to create custom solutions for our company.”
Contact
Let’s build a brand that resonates, together.
If you’d like to start communications via email, fill out the form below. Or, if you’d prefer to pick a time to meet that works for you, select a date on Jason’s calendar.
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Frequently asked questions (FAQ)
What’s included in a visual identity project?
Logo, colors, typography, design elements, layouts, and brand guidelines.
You walk away with a full system you can use everywhere.
Do you create full brand systems or just logos?
We build full systems, not one-off logos. A strong identity needs tools you can scale across web, social, sales, and hiring.
What makes a visual identity effective for B2B?
Simple, clean design that makes your message clear. It should support your story, not distract from it.
Can you update our current identity instead of doing a full rebrand?
Yes. We do identity refreshes and system upgrades. Small changes can make a big difference without starting over.
Do you provide brand guidelines?
Yes. Every visual identity project includes full brand guidelines. Your team gets rules, examples, and assets to keep things consistent.
Here is an example of what you will get, note that it will be customized to your business and brand.
Will our identity work across digital, social, and web?
Absolutely. We design with modern platforms in mind so everything stays sharp and flexible.
Do you provide social or presentation templates?
Yes. We can create templates your team can use day-to-day. It helps your brand show up consistently everywhere.
