What Facebook’s New Reactions Mean For Your Brand

by Morgan Alverson | Mar 2, 2016

Last Wednesday Facebook announced they would be rolling out their new reactions to everyone globally.

You can now do more than just like a Facebook post. Your new options: Like, Love, Haha, Wow, Sad and Angry.

People have been asking Facebook for this for years, just in different forms. When it comes to posts that share something sad, it almost feels wrong to “like” it. Now, you don’t have to.

What does this mean for your brand?

Your fans now have more options to interact with your posts based on their reaction to it. On top of that, Facebook’s insights will give you a look into what type of reactions your content is getting. It’s a great way to keep up with the sentiment of your fans on Facebook, and a great way to better understand how people are responding to your content.

Below is a look at the insights Facebook will give your page for each post. You will be able to see how Facebook breaks down each reaction.

It’s important to note that the type of reactions your brand receives will not affect anything in terms of how many people your post reaches. Currently, the more people engage with your post, the more people it will reach. Facebook is going to link all reactions together to determine this total engagement number. This means that if your post has high engagement, but the majority of the reactions are anger or sad, it will still reach a larger audience. However, it’s still important as a brand to dig deep into these reactions and learn more about your fans and the content you are posting.

Have you starting using Facebook’s new reactions? What do you think?

*Featured image courtesy of Facebook.