What You Need to Know When it Comes to AEO

by Kate Neri | Oct 1, 2025

AEO is still new ground. Which means it’s easy to waste time, or worse, stall out, if you chase the wrong things.

Here are the things you need to avoid:

1. Building on shaky ground. If your site loads slowly, lacks schema, or has thin content, AI won’t trust it, and humans will bounce.
2. Stopping SEO. AEO builds on top of SEO. Ignore SEO, and you weaken your AEO.
3. Overhyping AI. You can’t control algorithms. What you can control: creating clear, structured, helpful content.
4. Going silent. Some freeze, hoping AI “settles down.” Spoiler: it won’t.
5. Chasing keywords. Traditional keyword tactics alone aren’t cutting it anymore. AI looks for context, authority, and patterns across sources, not just exact matches.

Don’t skip the foundation. AEO without SEO is like adding a second story to a house without a frame.

If you need any help implementing AEO into your business, reach out to us here.

If you enjoyed this post, this content is part of a digital white paper on AI and the Search Landscape. You can view the full white paper here.