Sweet Ramblings

Sweet Ramblings

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The Secret to Brand Authenticity

The Secret to Brand Authenticity

Does your brand have a cause that it’s passionate about? Do you and your employees volunteer or support a cause in other ways? If so, are you communicating about...

Asana vs Monday – Are You Using the Right Project Management Tool for Your Business?

Asana vs Monday – Are You Using the Right Project Management Tool for Your Business?

If you are in any type of project management role at your company, I’m willing to bet you’ve seen an ad for the new project management tool on the...

Would You Buy From You?

Would You Buy From You?

Would your name entice? Would your message resonate? Would your social attract? Would your design create credibility? Would your marketing connect? Would your website convert? Would your onboarding impress?...

Why Your Logo May be Limiting Your Business

Why Your Logo May be Limiting Your Business

There was once a day when businesses could get away with a fairly static branding system. A logo was used on a business card and maybe some signage, but...

Using Google to Tell Your Story

Using Google to Tell Your Story

Help! There’s a negative article about my company that keeps appearing in Google search results. How do I get rid of it?  My competitors are appearing in results when...

The Value of Validation and Testimonials on your Website

The Value of Validation and Testimonials on your Website

Your website is a place for you to tell your story. Adding validation to that allows someone else to validate that story (and even tell their own story about...

How to Take a Unique Message to Your Unique Audience: Part 2

How to Take a Unique Message to Your Unique Audience: Part 2

In part 1, we talked about how many folks can fall into the “clever message” trap of marketing, devoting resources and time into an exercise that often leaves us...

How to take a Unique Message to Your Unique Audience: Part 1

How to take a Unique Message to Your Unique Audience: Part 1

With the amount of information we are all exposed to each day, the power of your marketing message lies in its uniqueness to the audience you are speaking to....

Refreshing Our Own Brand

Refreshing Our Own Brand

Not too long ago, we rolled out a refresh to our existing Syrup brand. That refresh included subtle things like adding new colors to our color palette, upgrading our...

2 Facebook Targeting Options You Might Be Missing

2 Facebook Targeting Options You Might Be Missing

Facebook has undergone multiple changes when it comes to their user targeting methods, especially recently. However, a few methods have stuck around that you may not realize. There are...