Sweet Ramblings

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Sweet Ramblings

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Friday Favorites – 10/12

Friday Favorites – 10/12

Tricia is getting in the Halloween mood. “In the spirit of Halloween, this brand’s designed social icons at the bottom of the email was a fun little surprise and shows off their creative side.” To continue the Halloween theme, Jordan-Ann is digging Fanta’s Halloween campaign. “I love the Fanta Halloween cans, but the whole campaign around it is pretty...

3 Ways to Become a Better Project Manager

3 Ways to Become a Better Project Manager

As a Project Manager here at Syrup, I spend the majority of my time looking at timelines, setting dates for tasks, and ensuring the flow of work happens efficiently throughout the team. In order to carry out my roles and responsibilities effectively, I must follow certain processes, be extremely organized, and know when to say...

Friday Favorites 10/5

Friday Favorites 10/5

Kraig found these great bite-sized pieces around the state of media and advertising. “My lingering thought: what impact will technology saturation have on the field of marketing?” Morgan recently bought a pair of DIFF sunglasses, and this section of her confirmation email showing what others are buying right now grabbed her attention. “Even though I just bought...

4 Things You Should Be Doing On Your Website Regularly

4 Things You Should Be Doing On Your Website Regularly

Last year I shared some sure signs it’s time for you to update your website. So maybe since then, you did it. You took the time, made the investment and finally updated your website. It reflects who you are as a company, it’s responsive, it’s easy to update, it’s well designed and it is now...

Friday Favorites – 9/28

Friday Favorites – 9/28

HubSpot’s Instagram stories stood out to Klaire this week. “Really cool way to be seen as a thought leader in the marketing world… the whole setup of this story is engaging while showing they know their stuff.” Benj found this great way to answer the question, “how much does a video cost?” (DISCLAIMER – you only need to...

What You Need To Know About Gutenberg: The New WordPress Editor – Part 2

What You Need To Know About Gutenberg: The New WordPress Editor – Part 2

In Part 1 on Gutenberg, we covered what a WYSIWYG editor is and that a new one is coming to WordPress at some point in 2018. Recently, I took a course to learn more about this new editor and how to develop for it. I strongly recommend looking at Zac Gordon’s Gutenberg Development Course. Zac...

Friday Favorites – 9/21

Friday Favorites – 9/21

Jordan-Ann found this menswear company out of San Fran that just launched an app that makes wardrobe recommendations based on the user’s Spotify data. Check out this article with all the deets on Eison Triple Thread FITS. Of course, Klaire‘s favorite thing this week included puns. “Boxed is on a roll with all these puns. Way to add...

What’s the Big Deal About Taglines Anyway?

What’s the Big Deal About Taglines Anyway?

Oh, the tagline. The biggest anticipated thing of any brand strategy. And likely the biggest stressor. Just think about the work that went into these great taglines: Just Do It (Nike) Think Different (Apple) Can You Hear Me Now? (Verizon) Finger Lickin’ Good (KFC) I could honestly go on and on sharing memorable taglines. And...

Friday Favorites – 9/14

Friday Favorites – 9/14

Jason has been excited about this article all week long. Not only is it great because we are champions of small companies, but according to Jason, “the dude in the picture is BA.” Read Small business optimism surges to highest level ever, topping previous record under Reagan here. Klaire loves everything about REI’s homepage right now. “Every bit...

Implementing Your Brand: A Strong Value Proposition

Implementing Your Brand: A Strong Value Proposition

Does your sales/marketing team sound like any of the following? “We do the same thing they do.” “You’ll like us better.” “We have better service.” Expecting to win deals with that pitch is like digging a hole in quicksand. In business, your value proposition is the great X multiplier. Nothing can create more momentum than...