Sweet Ramblings

From branding to rambling.

Sweet Ramblings

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What Does it Mean to Delight Customers?

What Does it Mean to Delight Customers?

We meet with our clients every 90 days to evaluate their marketing activity and review their performance. Consistently, the number one neglected stage of the funnel is Delight. Delight...

Friday Favorites – 4/5

Friday Favorites – 4/5

Mary is loving Spotify’s latest campaign. “Spotify is fed up and they’re running a ‘Time to Play Fair’ campaign to address Apple’s 30% Tax. Tactically, I think they did...

The Marketing Guarantee: Do You Need One?

The Marketing Guarantee: Do You Need One?

Let’s talk marketing guarantees. Does your company have one? A guarantee is a powerful sales and marketing tool and not enough companies use them to their advantage. The goal...

Friday Favorites – 3/29

Friday Favorites – 3/29

Klaire just found out about the “Boss Button” the NCAA puts on their March Madness live stream and she is loving it. “The ‘Boss Button’ is genius. This article...

Marketing Tools We Use: Mailchimp’s Postcards

Marketing Tools We Use: Mailchimp’s Postcards

It’s Tool Time again! (Seriously – Home Improvement was such a great show…sorry, not what this post is about.) In this edition of Marketing Tools We Use, I wanted...

Friday Favorites – 3/22

Friday Favorites – 3/22

Bonnie is digging the clever way that Tupelo Honey handled a missing link on an email. “Good recovery! They forgot to link the offer to their special this weekend,...

Bringing Together Hotjar and Google Optimize

Bringing Together Hotjar and Google Optimize

Kraig talked about Hotjar. Bonnie talked about Google Optimize. Now I’m here to bring it all together. We’ve used Hotjar and Google Optimize separately for some time now. Hotjar...

Friday Favorites – 3/15

Friday Favorites – 3/15

Jason is loving BattlBox’s announcement on the delay of their subscription box this month. It’s quirky, it’s fun, and “heavens to Betsy” is it on brand. How could you...

Purpose Capacity

Purpose Capacity

I recently talked about the idea of growing your capacity. To recap, the equation for growing your capacity in life is P/PC – your production over your production capability. This allows you...

Friday Favorites – 3/8

Friday Favorites – 3/8

Mary is digging Starbucks’ new campaign. “Starbucks teased out their new Iced Cloud Macchiatos in a creative and relevant way. With how viral the oddly satisfying sand videos have...