How Strong Branding Pulls You Into Bigger Marketing Opportunities

by Morgan Alverson | Aug 19, 2025

When it comes to your marketing, how can you expect to stand out if your brand doesn’t?

There’s a growing trend of B2B companies expanding into new markets and industries, and this movement is expected to continue over the next few years. Entering new markets, especially larger or more competitive ones, is a great time to assess and potentially even revamp your brand’s identity to meet audience expectations and nuances. This doesn’t mean change your brand to align with only new audiences. It means to take a look at the big picture. Step back. Does your branding align with all markets and audiences now? If not, it might be time for a change.

The global B2B e-commerce market is projected to grow from $7.6 trillion in 2023 to $24.3 trillion by 2030.

Source: Business-to-Business (B2B) e-Commerce Market Report 2024-2030

This rapid growth highlights the increasing opportunities for B2B companies to tap into new markets and industries.

Expanding into bigger markets often means competing with established players who have already built trust and recognition. To earn your place at the table, your brand needs to not only communicate value but also look the part. If your visual identity feels small-scale or out of touch, prospects will assume the same about your business.

Take a look at your brand. This may involve updating visuals like your logo or overall design aesthetic to ensure relevance and appeal. Or maybe it means overhauling your brand messaging. It definitely means taking a deep dive into the new market and audience you plan to serve. Whatever that looks like for you, a brand audit is essential when navigating the complexities of expanding into new markets. By understanding your new market and where your brand fits in, you can craft a marketing strategy that leads to sustainable growth and success.

Is your brand opening doors in new markets or closing them before you even get a chance to step inside?

If you enjoyed this post, this content is part of a white paper on B2B Brand Identity in 2025. You can view the full white paper here.