How to Make AI Sound Like You (Not Like Siri’s Corporate Cousin Eddie)

by Benj Miller | Oct 21, 2025

AI is no longer optional. It’s in your inbox, your website, your ads, and (if we’re honest) your marketing assistant’s last three LinkedIn posts.

But here’s the thing nobody tells you:
AI is only as good as the soul you give it.

And most brands?
They’re out here running GPT like it’s a vending machine – punch in a prompt, hope a warm croissant of content pops out.

But you? You’re different.
You don’t want just content.
You want connection. Consistency. Conversion.
You want to sound unmistakably like you, even when it’s a robot talking.

Welcome to the era of Brand-Trained AI, where your voice becomes the algorithm.

Here’s the Tactical Playbook:

1. Codify Your Brand Voice (or Phone a Friend)

If you haven’t built a Brand Voice Guide, that’s step one.
Think: vocabulary, tone, rhythm, and the phrases you’d trademark if you could.

Bonus tip: Drop in real text from your emails, social posts, or sales calls. Train your AI with you, not a template.

2. Train the AI Like It’s Your Marketing Intern

AI is shockingly eager to learn. But it needs reps.

Use tools like:

• Custom GPTs with your voice guide baked in
  
• Prompt frameworks that mirror your content structure
  
• Zapier flows that automate consistent tone across channels
  

Think of it like onboarding an intern: show them how you say things, not just what you say.

3. Structure > Sprinkle

Consistency isn’t about dropping your brand words like seasoning.
It’s about structuring your messaging flow like your best-performing content.

Do you:

• Start with a big, punchy thought?
  
• Use a story → insight → CTA rhythm?
  
• Break the fourth wall with humor or honesty?
  

Teach your AI that rhythm. That’s what makes you you.

4. Don’t Just Automate – Elevate

Automating without brand training is like sending an intern to pitch a client in gym shorts.

When you use AI in customer-facing moments – email replies, website chats, lead follow-ups – those ARE brand moments.
They shape perception.
They drive trust.
They create (or kill) conversion.

So don’t let the robot speak for you until it knows you.

This isn’t just “AI implementation.”
This is soulful systemization.

Let’s Make Your AI Sound LikeYou

Whether you’re using ChatGPT, Claude, Jasper, or some Frankenstein of automations, we’ll help you craft a brand-tuned AI experience that feels like your best sales rep and your favorite barista had a baby.