Why It’s Important to Have A Brand Voice and 4 Tips to Find Yours

by Morgan Alverson | Dec 19, 2017

Every person you meet has their own personality, expressions, and voice. Shouldn’t every brand as well?

When it comes to your brand, your “voice” refers to the overall feel, tone, and style that comes from your brand. It’s how you want people to feel when they look at your content, and it’s the tone in which you speak to and connect with your audience.

Why it’s important to find your brand’s voice:

• It helps you differentiate yourself from the competition
• Your audience can easily identify you and trust you
• It strengthens your connection with your audience

Before you ever start sharing anything as a brand (even before you create a logo), you should have your voice nailed down. Everything else should be a decision based on the voice. You don’t want to discover your voice only to find out your logo doesn’t match that voice. It all works together to create your brand.

Having a voice is an essential part of creating a brand.

Your brand voice is all about being consistent with anything you create and positioning yourself as an easily identified and authoritative source for your area of expertise. No matter what your business is, and no matter what medium you’re using to communicate, your voice should be consistent.

Here are 4 tips to get started creating your brand’s voice:

1. Start with your audience. Think about your customers as you develop your voice. Who are they? What do they like? What value are you providing them?
2. Think about how you want people to feel. What 4 adjectives do you hope all of your customers use to describe you when checking out your business? (We call these Flavors.)
3. Stick to what you know. What are the types of things you want your brand voice to share? Write down some categories to help lead your content. Think thought leadership, stories, resources, etc. (We like to stick with 4 here, no more, no less.)
4. Find what makes you unique. Look at your competition. What makes your brand different from them?

When you answered the above questions, how did you answer? Were your responses funny? Sarcastic? Authoritative? Whatever your reaction, stick to it. That’s your voice.

Once you discover your voice, share it with everyone on your team, especially those that will be sharing content, images, or anything your brand is putting out to the public. Not only do they need to know it, but you’ll also want to use your team as a test. If it feels wrong to someone on your team, you may want to go back to these questions and find where the disconnect is.

At the end of the day, it doesn’t matter what your voice is, as long as it’s consistent and resonates with your audience. Be authentically you. Your audience will know if you aren’t.

If you’re having trouble with this, that’s ok! Sometimes it’s hard to do from the inside, and easier for someone on the outside of your company to see. I would love to learn more about your company and help you find that voice. Reach out if you’re interested in chatting (or just fill out the form here).