Question 1

What's the difference between SEO and AEO (answer engine optimization)?

Accepted Answer

SEO (search engine optimization) helps your website rank higher in traditional search results on Google and Bing. AEO (answer engine optimization) focuses on how AI systems, like ChatGPT, Google's AI Overviews, Gemini, and Perplexity, interpret, trust, and cite your content. SEO gets you found in search results. AEO gets you chosen as the answer. Both matter: SEO builds your foundation, and AEO ensures your brand shows up in the AI-powered discovery tools that are rapidly changing how B2B buyers research solutions.

Question 2

How are Google AI Overviews changing B2B search visibility and organic traffic?

Accepted Answer

Google AI Overviews are fundamentally changing B2B search visibility by placing AI-generated summaries at the top of search results — often above all organic listings. Even if your site held a #1 ranking, your content can now be pushed below the AI answer box, reducing click-through rates. However, when your brand is cited inside those AI Overviews, you earn visibility, credibility, and clicks. AEO ensures your site is structured, authoritative, and clear enough to be included in those summaries rather than displaced by them.

Question 3

Do I still need SEO if I'm investing in AEO (answer engine optimization)?

Accepted Answer

Yes, SEO is still essential. AEO doesn't replace SEO; it builds on top of it. Your site still needs strong technical health, fast load times, mobile responsiveness, and keyword-aligned content. AEO adds the next layer: schema markup, proof points (case studies, statistics, expert attribution), conversational content structure, and human clarity that make your content readable and trustworthy for large language models. Think of SEO as the foundation and AEO as the evolution that ensures you're visible in both traditional and AI-powered search.

Question 4

How often should a B2B company update its AEO and SEO strategy?

Accepted Answer

At minimum, quarterly. AI systems like Google's AI Overviews, ChatGPT, and Perplexity are constantly learning, updating their models, and re-indexing sources. A quarterly AEO audit monitors where your brand appears (or doesn't) in AI answers, tracks shifts in keyword and topical authority, evaluates schema and structured data performance, and assesses content readability and proof signals. Your buyers' search behavior is evolving fast — your visibility strategy needs to evolve faster.

Question 5

How do I know if my B2B brand is showing up in AI search results like ChatGPT and Perplexity?

Accepted Answer

The most effective way is to run an AI visibility audit. This involves testing your brand name and key topics across ChatGPT, Claude, Gemini, Perplexity, Copilot, and Google AI Overviews to see whether your company is being cited, recommended, or completely absent. At Syrup, every AEO engagement starts with this audit. We analyze your current AI visibility, identify gaps, and build a prioritized roadmap to improve your brand's presence across AI-powered discovery tools.

Question 6

What is Syrup's pricing for AEO/SEO services?

Accepted Answer

Syrup's pricing varies based on scale & complexity, but a typical AEO/SEO client engagement ranges from $3-5K/month.

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