Stripo: The Good and the Bad

by Paiton McDuffie | Jun 17, 2025

At Syrup, we refer to ourselves as “platform agnostic,” meaning we work with the CRM and ESP tools that our clients are already utilizing. And when it comes to ESPs, it seems like each one has its own drag-and-drop (or WYSIWYG) builder. We’ve tried a lot of them, but one tool we’ve had in rotation for a while now is Stripo. Stripo is a drag-and-drop email builder that integrates seamlessly with numerous ESPs and has helped reduce our email-building time by half.

And while Stripo is great, it’s not perfect. Below, I’m breaking down what we love, what makes us sigh audibly, and what to keep in mind if you’re considering adding it to your stack.

The Pros

1. Modular Design Made Easy

Stripo makes it super simple to create modular email templates using “content modules.” These are reusable blocks that can be saved and dragged into future emails. If you’re sending consistent campaigns or working across multiple brands (hi, us), this is a massive time-saver.

2. ESP Compatibility

Stripo directly integrates with every major email platform, including Mailchimp, HubSpot, Klaviyo, and Salesforce Marketing Cloud. You can export directly into your ESP or grab clean HTML if you’re building somewhere else.

3. Clean Code and Mobile Responsiveness

Even if you’re not fluent in HTML, Stripo gives you control over how things look and feel, and the output usually plays nice across devices. (Which, if you’ve ever hand-coded an email and seen it break in Outlook 2016, you know this is no small win.)

4. Version Control and Team-Friendly Features

We love that Stripo lets us clone, version, and save templates without having to start from scratch. It also makes collaboration smoother when multiple people are working on a campaign or sequence.

The Cons

1. The Learning Curve

Stripo isn’t hard, but it’s not 100% intuitive either, especially if you’re new to email builders or you’re used to working natively in your ESP. It takes a little upfront time to get your modules, brand settings, and workflow just right.

2. Customization Limitations (Sometimes)

If you need something super custom or complex (like advanced conditional logic or dynamic personalization), Stripo isn’t always the best place to build. You’ll probably need to tweak the HTML after exporting, which sort of defeats the point of a no-code builder.

3. Occasional Weirdness with Exports

Stripo’s exports usually go off without a hitch, but we’ve run into a few hiccups with spacing or styling once an email lands inside certain ESPs. Just remember to test, test, test!

4. The Free Plan Has Limits

If you’re a solo marketer or small team testing the waters, Stripo’s free tier may feel… tight. You’ll likely need a paid plan to really get the value out of it, especially if you’re managing multiple clients or brands.

Our Take

Stripo is a great tool, especially for agencies, design-forward teams, or anyone who wants to streamline production without sacrificing quality. It’s not the end-all-be-all, but it fits nicely into a modern email workflow if you’ve got the right expectations and are ready to do a little setup work up front.

We are very focused on strategy first, tech second, and we use Stripo when it makes sense. If you’re curious how it might work for your brand or team, or want a peek behind the curtain at how we use tools like this, you know where to find us.