Top 5 Underutilized Tactics for Boosting Marketing Conversions

by Benj Miller | Aug 1, 2023

If you have the basics nailed in your marketing machine, you may be ready to level up. Here are my top 5 underutilized tactics that have proven to be game-changers for many brands.

1. Personalized Content

“Content is King” is an increasingly popular marketing approach, but many businesses still fail to take full advantage of its potential for personalization. Personalized content, tailored to individual customer preferences and behaviors, can significantly improve engagement and conversion rates.

One way to create personalized content is by using data from your CRM or customer profiles to segment your audience into different groups. Then, create content that specifically addresses the needs and interests of those groups. Personalized content can be used in email marketing campaigns, on social media, or even embedded within your website.

2. Conversational Marketing

Conversational marketing involves engaging customers through real-time, one-on-one interactions via chatbots or live chat. This tactic has been around for a while, but many businesses still haven’t adopted it fully.

By incorporating conversational marketing into your strategy, you can provide instant support and assistance to your customers while gathering valuable insights about their preferences and pain points. This personalized and prompt service can lead to higher conversion rates and increased customer satisfaction.

3. Co-Marketing Partnerships

Co-marketing partnerships involve two or more businesses collaborating on a marketing campaign or project to reach a mutual goal. This tactic is often overlooked, but it can be a cost-effective way to expand your reach and tap into new audiences.

To form a successful co-marketing partnership, look for businesses with a similar target audience but aren’t direct competitors. Then, develop a joint marketing campaign that benefits both parties, such as co-creating content, hosting webinars, or running joint promotions.

4. User-Generated Content (UGC)

User-generated content (UGC) is any content created by your customers or audience members, such as reviews, testimonials, social media posts, and blog comments. UGC is an underutilized tactic that can significantly impact your conversion rates, as it provides social proof and fosters trust in your brand.

To leverage UGC effectively, encourage your customers to share their experiences with your brand on social media, review sites, and other platforms. You can also create branded hashtags or contests to motivate user-generated content. Be sure to showcase the best UGC on your website and in your marketing materials.

5. Multichannel Retargeting

Retargeting is a well-known tactic for re-engaging potential customers who have previously interacted with your brand but haven’t made a purchase. However, many businesses still focus their retargeting efforts on a single channel, such as Google Ads or Facebook.

Multichannel retargeting involves reaching out to potential customers on multiple platforms, such as social media, search engines, and email marketing. By diversifying your retargeting efforts, you can increase your chances of recapturing lost leads and boosting conversions.

These underutilized tactics can make a significant difference in your marketing conversion rates. Even implementing one or two may allow you to break through a marketing plateau and increase your key metrics.