Category: Brand Strategy

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4 Awkward Questions You Can Avoid Asking if You Know Your Ideal Customers

4 Awkward Questions You Can Avoid Asking if You Know Your Ideal Customers

We see it all the time: businesses get caught up in trying to reach as many potential customers as possible, but miss out on reaching the right customers. The...

NFL Gameplans & Marketing Systems

NFL Gameplans & Marketing Systems

Every week in the NFL, each team creates a game plan. It’s their system for the week. Sometimes you’ll even hear folks on SportsTalk or ESPN say they are...

3 Things Tim Tebow has taught us about Building a Brand

3 Things Tim Tebow has taught us about Building a Brand

If any of you know me, you know I have a mild obsession with Tim Tebow. I know, I know… “Kate, you went to the University of Georgia —...

What I Learned From Summer Camp

What I Learned From Summer Camp

Last week we took the Syrup team for a solid 24 hours on the lake. This is a big expense for a small company. Not only the cost of...

Stop Acquiring Customers.

Stop Acquiring Customers.

I’m going to make a statement that may rock a few boats (maybe a LOT of boats). When you acquire people in ANY other sector of humanity outside of...

Starter Kit for Small Companies

Starter Kit for Small Companies

At Syrup, we love small companies. As a small company that is full of tech-savvy millennials, we tend to make sure we’re using the latest tech stack to make...

Share the Burden

Share the Burden

The word service is a tricky one. It’s clear that someone is providing something for another person, but we have become surrounded by crappy providers who have ruined the...

What is Growth Mindset and How Do You Achieve It?

What is Growth Mindset and How Do You Achieve It?

Like many great ideas before it, the concept of Growth Mindset was coined only to be diluted and misinterpreted over time. Carol Dweck, who authored the term, compares it...

Branding Your Products

Branding Your Products

Very few companies will launch without first spending a lot of energy on their brand. Things like their name, feel, culture, flavors, or value proposition are important to think...

The Help

The Help

In my previous post, I confessed my love for audiobooks. The Help started this new behavior. It’s such an awesome combination of comedy, drama, and romance. The author, Kathryn...