Category: Brand Strategy

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What Drives Your Organization?

What Drives Your Organization?

Some organizations are mission-driven, some are people-driven, some are results-driven, and some are values-driven. What drives you can define you, for better or for worse. So which are you?...

Why It’s Important to Have A Brand Voice and 4 Tips to Find Yours

Why It’s Important to Have A Brand Voice and 4 Tips to Find Yours

Every person you meet has their own personality, expressions, and voice. Shouldn’t every brand as well? When it comes to your brand, your “voice” refers to the overall feel,...

Remember Who You Are

Remember Who You Are

Recently we made a key new hire to our team. After about a week she made a comment, “Syrup is the unicorn of the agency world.” There was a...

3 Sure Signs it’s Time to Refresh Your Logo

3 Sure Signs it’s Time to Refresh Your Logo

Is your logo a good representation of your brand? Is it clear, recognizable, and modern? If you’re having any doubts, it may be time for a refresh. 95% of...

The Triangle of Awesome

The Triangle of Awesome

The sport of business is hard. Sometimes it’s really hard. It’s not always fun, profitable or rewarding. Not everyone makes it. So what if you could make the game...

How 6 Hat Thinking Improved our Brainstorms

How 6 Hat Thinking Improved our Brainstorms

I recently introduced the team to Six Hat Thinking as a way to improve our brainstorms and how we think about issues. Six Hat Thinking is a system that was...

How to Live Out Your Values

How to Live Out Your Values

At Syrup, our values are: Love, Steward, Create, and Engage. In our office, I see how our team is living out these values for our clients every single day. Next time...

3 Things You Need to Know About Every Single One of Your Customers

3 Things You Need to Know About Every Single One of Your Customers

Who are your customers? Really. Think about it. (“Everyone” is not an answer here.) Now how often do you talk to them? I’m not talking about marketing to them;...

4 Signs It’s Time to Update Your Website

4 Signs It’s Time to Update Your Website

These days, it feels like everyone and everything in your business is demanding time and resources. Let’s face it, your company’s website is the last thing on your list....

4 Awkward Questions You Can Avoid Asking if You Know Your Ideal Customers

4 Awkward Questions You Can Avoid Asking if You Know Your Ideal Customers

We see it all the time: businesses get caught up in trying to reach as many potential customers as possible, but miss out on reaching the right customers. The...